Totems
Bimbo Cube Displays
A set of modular cubes for Bimbo's classic brands. A stackable, colourful and versatile solution that gives each brand its own visibility and works as an ensemble.
- Client
- Bimbo
- Services
- Design, printing
- Year
- 2025
Bimbo — cube displays by brand (Tigretón, Pantera Rosa, Bony, Pingüinos)
For a joint product-visibility activation, Grupo Bimbo set us a brief as enjoyable as it was strategic: design a series of modular displays by brand that could build presence in store, preserve each product's individual recognition and, at the same time, work as one unified set.
We developed these stackable cube displays, one for each of the heritage sub-brands: Tigretón, Pantera Rosa, Bony and Pingüinos. Each block carries artwork adapted to its own visual world — colours, typography, illustration style — so every brand can shine separately while still reading as part of one family.
The design includes a large circular window on the front, which shows the real product and adds visual volume. Thanks to the cube form, the modules stack vertically or combine horizontally, allowing versatile structures for shelf bays, islands or gondola ends.
Beyond the visual impact, they are easy to assemble, durable and reusable across campaigns. An example of how well-designed structural simplicity delivers maximum commercial flexibility.
