Floor-standing displays
Bañoftal
A clean, functional floor-standing display for Bañoftal, designed to stand out in health retail. Visibility, a clear message and a recyclable structure in one piece.
- Client
- Bañoftal
- Services
- Design, printing
- Year
- 2023
Bañoftal — floor-standing display for the health channel
When Bañoftal brought us this project the objective was clear: create a POS piece that communicates eye comfort at first glance, with a clean, functional design that is highly visible in health environments like pharmacies and parapharmacies.
We developed a 1,700 mm vertical floor-standing unit on a compact 350 × 350 mm base, designed to attract attention without taking up much space. Built in high-strength structural cardboard, it is easy to assemble and transport, and fully recyclable.
The design combines a clear product layout with a striking header graphic carrying a direct, empathetic message to the shopper. The verticality reinforces visibility from several angles, while a soft, professional colour palette communicates trust, health and precision.
This display isn't just a support: it is a tool that lifts product visibility, reinforces the brand message and creates recall. A design that shows good health — like good design — starts with what looks right.
