Solutions · Cardboard totems
Cardboard totems that are visible from across the store
Tall silhouettes that signal the brand above the shelf line, where sightlines actually reach.
The totem trades on height: it is seen before the product and guides the shopper to it.
What it solves
Why a totem instead of a display
A totem doesn't present the product — it signals it. It is a wayfinding piece, built to be seen from the far end of the aisle and to walk the shopper to where the product actually sits.
Its strength is height and die-cutting. A silhouette cut to the shape of a product or a campaign character is recognised instantly, long before anything can be read.
It pairs well with a floor-standing unit: the totem attracts, the display sells.
We manufacture in Barcelona and deliver across the European Union: no customs, no duties, intra-community VAT invoicing.
Formats
Totem formats
Die-cut silhouettes, message totems and wayfinding structures.
Silhouette totem
Cut to the shape of the product or campaign character, recognisable at distance.
Message totem
Large-format graphics for an offer or launch, readable from far away.
Double-sided totem
Visible from both sides of the aisle, with no neglected back face.
Totem with product holder
Wayfinding and presentation combined in a single piece.
Our process
From brief to shop floor
Four stages, one point of contact, a clear schedule.
Paso 01
Brief and product
We start from the product: weight, format, sales channel, units per display and campaign objective.
Paso 02
Structure and die-cut
We design the structure, calculate the loads and prepare the die-cut. You sign off on the drawings.
Paso 03
Prototype
We build a real prototype at our Barcelona plant to validate strength, assembly and print finish before the run.
Paso 04
Production and delivery
Printing, die-cutting and packing in series, then delivery across the European Union, ready to install.
Marcas con las que trabajamos
Marcas que confían en Tromo para sus campañas de PLV
Case studies
Totems installed in store
Pieces where the die-cut and the height did all the work.
Totems
Bioderma Die-cut Totem
An advertising totem die-cut to the exact silhouette of the Atoderm AD bottle, built so the product is recognised from the pavement, before anyone walks into the pharmacy.
Floor-standing displays
Dexin
A tropical, highly visual floor-standing display for Dexin, built to put its family mosquito-protection range forward.
Stands and spaces
Takis Arch
A giant promotional arch for Takis Blue Heat, built to land from a distance. A disruptive visual installation that turns the store into a brand experience.
FAQ
Cardboard totem FAQs
The questions that come up before a quote. If yours isn't here, write to us and we'll answer it.
Will a cardboard totem stand up on its own? +
Yes, with a base sized for the height and for indoor air movement — a tall, narrow totem needs weighting or a wider footprint. This is exactly the sort of detail the prototype settles for good.
What is the maximum height? +
It is mostly set by the retailer, who often caps in-store height, and by transport. Tell us the target location and we'll design within those limits.
Can you die-cut any silhouette? +
Almost. Heavily fretted shapes weaken the piece, so we adjust the cutting path to keep strength where it is needed without losing the recognisable outline.
Next steps
Get spotted before your competitors do.
Give us the campaign and the location: we'll draw the silhouette and calculate the base.