Dexin

Dexin — tropical floor display for mosquito protection

For Dexin's seasonal family protection campaign we designed an enveloping floor-standing display, built to catch attention from the moment the shopper enters the aisle. The objective: communicate efficacy, naturalness and safety for the whole family, with a fresh, functional design.

The display uses a curved vertical format, a structural choice that gives visibility from several angles and sets it apart from conventional supports. The body is fully wrapped in tropical-inspired artwork, on a jungle-green ground with floral elements that evoke nature and protection without aggression.

Up top, a large illustration of the crossed-out mosquito lands the message instantly. Just below, the key lines communicate the product's value proposition directly — particularly useful at peak bite season.

The central zone shows the products in their different formats — sprays, bracelets and lotions — with photography integrated into the artwork, which aids identification without physically loading the display. It becomes a communication tool as much as a buying guide.

This project shows how POS work can inform, appeal and decorate at the same time. A fresh, family design that builds confidence in the product and improves the in-store experience.