The Aroma That Brings Us Together

Marcilla — “The Aroma That Brings Us Together” floor display

Working with the coffee brand Marcilla, we developed a floor-standing display that does more than organise product: it evokes something — sharing, warmth, and the aroma that carries across generations. The objective: a strong POS piece, faithful to the brand's identity, maximising its presence in store.

The design starts from a sturdy, functional structure, built for supermarkets and specialist stores. Made in quality materials, it is sized to take the product's rate of turnover without losing its looks or its stability. The shelves are wide and accessible, allowing a clear presentation of the range's different references.

Visually, the campaign line takes the lead role, printed on a striking header that catches the eye from several angles of the aisle. That line becomes the thread running through the design: from the warm colours to the imagery that recalls the moment of shared coffee.

We worked a lively, familiar palette, backed by graphic details that evoke tradition, quality and closeness — the values through which Marcilla speaks to its shopper.

The display eases the buying experience, but above all it reinforces the emotional connection with the brand at the most decisive moment: just before choosing. Its modular design and simple assembly allow it to be adapted to the campaign or the store format.