Solutions · Counter displays
Counter displays built for impulse purchase
Compact formats that work the till area, where the last buying decision happens.
The counter is the most contested square metre in the store: the piece has to be small, clean and instantly readable.
What it solves
The counter is space you don't waste
The counter display unit — CDU in the trade — works the till area, where every centimetre is negotiated with the retailer. A counter display that is too big won't be installed, and one that is too discreet won't be seen.
So we work the footprint hard: a footprint the store will accept, a height that stays readable from the queue, and a refill that works without taking the piece apart.
It is the natural companion to the floor-standing unit: same campaign, same artwork, two locations.
We manufacture in Barcelona and deliver across the European Union: no customs, no duties, intra-community VAT invoicing.
Formats
Counter formats
Till displays, trays, dispensers and premium counter boxes.
Till display
Minimal footprint and artwork readable from the queue.
Display tray
Product laid out and reachable, for sampling or tasting.
Dispenser
Single-unit dispensing with top refill, no dismantling.
Premium counter box
Careful finishes for products with high perceived value.
Our process
From brief to shop floor
Four stages, one point of contact, a clear schedule.
Paso 01
Brief and product
We start from the product: weight, format, sales channel, units per display and campaign objective.
Paso 02
Structure and die-cut
We design the structure, calculate the loads and prepare the die-cut. You sign off on the drawings.
Paso 03
Prototype
We build a real prototype at our Barcelona plant to validate strength, assembly and print finish before the run.
Paso 04
Production and delivery
Printing, die-cutting and packing in series, then delivery across the European Union, ready to install.
Marcas con las que trabajamos
Marcas que confían en Tromo para sus campañas de PLV
Case studies
Counter displays in situ
Compact pieces that respect the space agreed with the retailer.
Displays
Jocca Pharma Counter Display
A cardboard counter display for Jocca Pharma's parapharmacy range: three stepped tiers and a hook panel to show the whole range without taking up more counter.
Displays
Aquilea Display
A compact, highly legible display for Aquilea's digestion range. A piece combining order, freshness and a clear message at the point of sale.
Displays
Dexin Bracelets
An attractive, practical counter display for Dexin's mosquito-repellent bracelets. A colourful, clear solution that communicates the product benefit at first glance.
FAQ
Counter display FAQs
The questions that come up before a quote. If yours isn't here, write to us and we'll answer it.
What footprint will a retailer accept at the till? +
It is negotiated retailer by retailer and there is no single rule. Tell us the location you're targeting and we'll size the piece so it fits and stays readable, rather than starting from a standard format that gets rejected.
Can store staff refill it themselves? +
Yes, and that is a design criterion. We plan the refill so it works without dismantling — otherwise the display empties and stays empty.
Can the same campaign run on counter and floor formats? +
That is the most common case. We keep the same artwork and identity across both formats so the campaign is recognisable at every location.
Next steps
Win the last metre before the till.
Give us the location and the product: we'll adjust the footprint so the piece gets accepted and gets seen.