Aquilea Display

Aquilea Digestion — counter display for the health channel

The brief was clear: design a functional, compact and visually fresh piece to communicate the benefits of Aquilea's digestion line at the point of sale. We created a display that combines efficient organisation with a close, natural visual language, aligned with the brand's health-led approach.

The design has three stepped shelves that guarantee full product visibility from any angle. Every box stays perfectly aligned and reachable, which eases the shopper's choice at a pharmacy counter or in self-service. The base, with its green-and-white check pattern, adds movement and an aesthetic associated with the plant-based, while wood-textured edges reinforce the natural feel of the whole.

At the back, a vertical panel acts as brand and message support. We put the Aquilea logo on a light green ground, with the product descriptor in a yellow band for contrast. The composition is completed with fresh-food imagery and a message linking the product to everyday digestive wellbeing.

We also integrated a top line restating the main function — “with digestive enzymes” — presented clearly and directly.

This display shows how POS design can be compact, informative and faithful to brand values without giving up visual appeal. A solution that doesn't only organise: it communicates at the exact moment of the buying decision.