Dexin Bracelets

Dexin — counter display for mosquito-repellent bracelets

With the warmer months approaching, Dexin needed a compact, colourful and effective POS solution to put its lead product forward: citronella-scented mosquito-repellent bracelets. We designed a counter display built to catch attention in seconds and state the product's benefits clearly in high-traffic spaces such as pharmacies, supermarkets and sports or camping stores.

The design starts from a compact, accessible structure (320 × 240 × 220 mm), ideal for counters and impulse zones. Its tropical, summery aesthetic — a vivid palette of blues, greens and pinks — evokes outdoor protection and family care. Everything reinforces the product's context of use.

The communication is direct: the front carries the DEXIN brand and the word MOSQUITO REPELLENT, ensuring the main benefit is understood immediately. Up top, a circular badge highlights efficacy against the tiger mosquito, a key message in regions where it is a growing concern.

The bracelets are presented in individual window packs, so the real product is visible without opening. Relevant claims — “with citronella”, “natural ingredients” — speak to an audience attentive to wellbeing and family health.

The structure makes fast restocking and tidy presentation straightforward, with good visibility from any counter angle. A practical, fresh, commercial design aligned with the campaign, the retail environment and the end shopper.