Industries · Cosmetics
Cosmetics displays: premium finishes in cardboard
Displays that carry high perceived value without switching to plastic or metal.
In cosmetics the display is judged on its finish: a print flaw or a badly folded edge undermines the product.
What it solves
Premium in cardboard is a question of finish
In cosmetics the display is read from close up. At thirty centimetres a badly folded edge or an uneven flat of ink is visible — and it transfers to how the product is perceived.
This is where cardboard holds up very well against plastic and metal: worked properly, it delivers deep flats of colour, clean die-cuts and controlled matt or gloss finishes, for a fraction of the cost and with far simpler recycling.
Because cosmetic products are small and usually numerous, the structural challenge shifts to inserts and restocking: a half-empty display reads as end-of-line.
We manufacture in Barcelona and deliver across the European Union: no customs, no duties, intra-community VAT invoicing.
Formats
Cosmetics formats
Counter displays, testers, islands and launch features.
Tester display
Product reachable for trial, with inserts that stay clean after handling.
Premium counter
Small format, careful finishes, for perfumery and pharmacy.
Launch island
A feature dedicated to a new product, visible through 360°.
Range display
Clear organisation of a full range by shade or by use.
Our process
From brief to shop floor
Four stages, one point of contact, a clear schedule.
Paso 01
Brief and product
We start from the product: weight, format, sales channel, units per display and campaign objective.
Paso 02
Structure and die-cut
We design the structure, calculate the loads and prepare the die-cut. You sign off on the drawings.
Paso 03
Prototype
We build a real prototype at our Barcelona plant to validate strength, assembly and print finish before the run.
Paso 04
Production and delivery
Printing, die-cutting and packing in series, then delivery across the European Union, ready to install.
Case studies
Cosmetics displays on the shelf
Pieces where the finish was the main criterion.
Displays
Eslyma Mousse
An elegant, sensory display for Esylma's shower line. A minimalist piece that conveys wellbeing at first glance.
Displays
Nailine
An elegant, functional display for Nailine OXYGEN, showcasing its polish range through a clean, orderly design.
Displays
Dexin Bracelets
An attractive, practical counter display for Dexin's mosquito-repellent bracelets. A colourful, clear solution that communicates the product benefit at first glance.
FAQ
Cosmetics display FAQs
The questions that come up before a quote. If yours isn't here, write to us and we'll answer it.
Can cardboard achieve a premium look? +
Yes, provided the print and folding are done properly. Deep flats of colour, clean die-cuts and controlled matt or gloss finishes are all achievable in cardboard — it is execution quality that makes the difference, not the material.
How do you stop a tester display degrading? +
By designing the insert for handling, not just for presentation. Too tight and it tears with the first customer; too loose and the product sits crooked.
Do you work for perfumery and pharmacy? +
Yes — the two channels where finish and low footprint matter most. Tell us the channel and the target location.
Next steps
Premium in cardboard, judged from close up.
Send us the product and the channel: we'll work the finish and the inserts to the level expected.