Industries · FMCG
FMCG displays: the same campaign, hundreds of times
Pieces produced in series, delivered ready to assemble and viable per store.
In FMCG a campaign lands in hundreds of stores: everything turns on repeatability.
What it solves
What scale changes
In FMCG there is no such thing as a one-off piece. The same campaign ships to hundreds of locations, so every euro and every centimetre is multiplied by that number.
That reorders the priorities completely: an elegant but slow-to-build structure costs labour hours × store count. A poorly optimised footprint costs transport × pallet count. At this scale logistics isn't an execution detail, it's a design decision.
So we design for the series: assembly in a few movements, flat delivery, stackable packing, and staggered dispatch by region when the campaign doesn't start everywhere on the same day.
We manufacture in Barcelona and deliver across the European Union: no customs, no duties, intra-community VAT invoicing.
Formats
FMCG formats
National campaigns, volume promotions and modular POS systems.
National campaign
Pieces optimised for the run, the assembly and the logistics.
Volume promotion
High capacity for the offer and fast restocking.
Modular POS
One base adaptable to several locations and channels.
Multi-format kit
Floor, counter and shelf pieces from a single campaign identity.
Our process
From brief to shop floor
Four stages, one point of contact, a clear schedule.
Paso 01
Brief and product
We start from the product: weight, format, sales channel, units per display and campaign objective.
Paso 02
Structure and die-cut
We design the structure, calculate the loads and prepare the die-cut. You sign off on the drawings.
Paso 03
Prototype
We build a real prototype at our Barcelona plant to validate strength, assembly and print finish before the run.
Paso 04
Production and delivery
Printing, die-cutting and packing in series, then delivery across the European Union, ready to install.
Marcas con las que trabajamos
Marcas que confían en Tromo para sus campañas de PLV
Case studies
Campaigns rolled out at scale
Activations where repeatability was the brief.
Floor-standing displays
Bimbo Bagels
A high-impact floor-standing display for the Bimbo Bagels launch, with strong imagery and a clear message. Built to catch the eye and trigger impulse purchase.
Totems
Bimbo Cube Displays
A set of modular cubes for Bimbo's classic brands. A stackable, colourful and versatile solution that gives each brand its own visibility and works as an ensemble.
Shelf bays
Pantera Rosa
A shelf-bay dressing for the relaunch of Pantera Rosa with its new “crunchier” recipe. A pink-and-purple geometric frame that lifts the product without taking shelf space.
FAQ
FMCG display FAQs
The questions that come up before a quote. If yours isn't here, write to us and we'll answer it.
How many stores can you cover? +
We produce campaigns that ship to hundreds of stores. The limiting factor is almost never production but the calendar: give us the installation date and the store count at brief stage.
How do we reduce cost per store? +
Three levers: simplify assembly, cut transported volume, and standardise structures between campaigns. The third is the most profitable and the least used.
Do you handle staggered deliveries? +
Yes, by region and by date. It is often necessary when a campaign doesn't start everywhere at once, or when stores have no stockroom space.
Next steps
A campaign that repeats without degrading.
Give us the store count and the installation date: we design for that scale.