Floor-standing displays
Bimbo Bagels
A high-impact floor-standing display for the Bimbo Bagels launch, with strong imagery and a clear message. Built to catch the eye and trigger impulse purchase.
- Client
- Bimbo
- Services
- Design, printing
- Year
- 2024
Bimbo Bagels — launch floor-standing display
For the Bimbo Bagels launch the brand needed a piece with real impact: something to spark curiosity, trigger impulse purchase and help position a new product in an expanding market. We developed a dynamic, appetising floor-standing unit with strong visual presence, designed to act as a focal point in supermarkets and convenience stores.
With a structure 1,550 mm tall on a compact 270 × 380 mm base, the display fits varied locations without losing visibility. The design starts from a deliberate contrast: a deep black base with a black-and-white check pattern that evokes a modern New York style, directly connected to the bagel's world.
Every shelf carries the word “NEW” to underline novelty. Up top, a header with the product in close-up and an indulgent line invite the shopper to try it, positioning the bagel as a desirable, different snack or breakfast.
The whole thing works as a micro brand set: it communicates flavour, innovation and lifestyle at first glance. A solution that doesn't just present the product but connects it emotionally with the shopper.
POS work has to convey attitude too. This Bimbo Bagels display shows how good design turns a shelf novelty into a temptation.
