Solutions · Floor-standing displays
Cardboard floor-standing display units (FSDUs) that own the aisle
Free-standing display units that lift the product out of the shelf and make it visible down the whole aisle.
The floor-standing unit is the piece that catches the eye in the aisle and turns a walk-past into a purchase.
What it solves
What a floor-standing unit changes
The FSDU — free-standing, or floor-standing, display unit — is the most versatile format in UK and European retail. It doesn't decorate the aisle, it occupies it. It is the format that gives a brand a location of its own, outside the shelf where it sits next to every competitor.
Three things decide whether it works: height, so it is seen from the aisle entrance; load per shelf, so it holds up full and not only on the day it was built; and ease of assembly, because nobody in a store reads a four-page instruction sheet.
We size every structure on the real product and validate it loaded at prototype stage. Where the location is tighter, the counter format takes over.
We manufacture in Barcelona and deliver across the European Union: no customs, no duties, intra-community VAT invoicing.
Formats
Floor-standing formats
Totems, pallet displays, shelved units and launch structures.
Shelved unit
Several tiers to present a full range and make restocking easy.
Cardboard totem
Tall silhouette and large-format artwork for a launch or activation.
Pallet display
High capacity for volume promotions in large-format retail.
Dump bin
Open-top unit where product sits loose and shoppers pick straight from the top. The natural fit for impulse lines and seasonal stock.
Die-cut display
Silhouette cut to the shape of the product or the campaign character.
Our process
From brief to shop floor
Four stages, one point of contact, a clear schedule.
Paso 01
Brief and product
We start from the product: weight, format, sales channel, units per display and campaign objective.
Paso 02
Structure and die-cut
We design the structure, calculate the loads and prepare the die-cut. You sign off on the drawings.
Paso 03
Prototype
We build a real prototype at our Barcelona plant to validate strength, assembly and print finish before the run.
Paso 04
Production and delivery
Printing, die-cutting and packing in series, then delivery across the European Union, ready to install.
Marcas con las que trabajamos
Marcas que confían en Tromo para sus campañas de PLV
Case studies
Floor-standing displays installed in store
Structures, artwork and shelf constraints documented project by project.
Floor-standing displays
Bimbo Bagels
A high-impact floor-standing display for the Bimbo Bagels launch, with strong imagery and a clear message. Built to catch the eye and trigger impulse purchase.
Floor-standing displays
The Aroma That Brings Us Together
A warm floor-standing display for Marcilla, aligned with its “The Aroma That Brings Us Together” campaign. A sturdy, visible piece built to stand out in store and create connection.
Floor-standing displays
Ametller Floor Display
An elegant, recyclable floor-standing display for Casa Ametller, inspired by the brand's natural warmth. Functional and considered, it lifts the product without breaking the store's harmony.
FAQ
Floor-standing display FAQs
The questions that come up before a quote. If yours isn't here, write to us and we'll answer it.
How much weight can a cardboard floor display carry? +
It depends entirely on the structure, the number of shelves and the board grade chosen. We calculate load per shelf from your product, then verify it on a real prototype loaded to full weight — never on drawings alone.
Is it assembled in store? +
Yes. We design for tool-free assembly in a few movements, and we deliver flat to cut transport volume.
Can you deliver to multiple stores? +
Yes. We coordinate multi-store campaigns and staggered deliveries by region across the European Union.
Next steps
Take the aisle, not just a shelf facing.
Tell us the product and the location: we'll size the structure and validate it loaded.