Ametller Floor Display

Casa Ametller — floor-standing display for the charcuterie range

We worked with Casa Ametller to develop a floor display reflecting the essence of the brand: tradition, quality and a clear commitment to the natural. The brief was simple but demanding — a functional, recyclable display aesthetically aligned with Ametller's visual world.

The result was a sturdy, elegant floor unit, made in recyclable cardboard with a finish that mimics the warm texture of wood. That choice connects with the brand's identity — which values the artisanal and the healthy — and guarantees a harmonious presence across contexts, from delicatessens to large food chains.

The structure is designed with wide, accessible shelves at the right height to maximise product visibility and make handling easy. Each level presents the charcuterie trays tidily, showing off the colour and quality of the product without further intervention.

Up top, the header with the Casa Ametller logo reinforces branding clearly, conveying trust and recognition. The whole creates a coherent, clean brand presence that respects the retail environment.

This display illustrates how we bring together design, sustainability and practicality to create POS pieces that don't only exhibit but carry values. A considered, versatile solution, built to sell without shouting.