Industries · Beverages
Beverage displays: weight, and a lot of it
Structures calculated for heavy multipacks, with no compromise on shelf presence.
Beverages are the heaviest product on the shelf: here the structure comes before the creative.
What it solves
Weight sets the rules
A six-pack of bottles weighs several kilos, and a beverage display often carries dozens of them. This is the sector where a sizing error shows up fastest: the piece sags within days and has to be pulled.
So we start from the load calculation, not the render. Suitable flutes, reinforcement at the bearing points, and verification on a prototype loaded to real weight — not to 70 % so it passes.
The other factor is volume: beverage promotions run in large quantities, so logistics and cost per store weigh heavily in the trade-off.
We manufacture in Barcelona and deliver across the European Union: no customs, no duties, intra-community VAT invoicing.
Formats
Beverage formats
Reinforced pallet displays, multipack units, islands and pallet wraps.
Reinforced pallet display
Structure calculated for high loads in large-format retail.
Multipack unit
Presentation by pack, with simple access and fast refill.
Promotional island
Visible through 360°, for high-volume seasonal activations.
Pallet wrap
The product pallet becomes a brand piece, with no product transfer.
Our process
From brief to shop floor
Four stages, one point of contact, a clear schedule.
Paso 01
Brief and product
We start from the product: weight, format, sales channel, units per display and campaign objective.
Paso 02
Structure and die-cut
We design the structure, calculate the loads and prepare the die-cut. You sign off on the drawings.
Paso 03
Prototype
We build a real prototype at our Barcelona plant to validate strength, assembly and print finish before the run.
Paso 04
Production and delivery
Printing, die-cutting and packing in series, then delivery across the European Union, ready to install.
Marcas con las que trabajamos
Marcas que confían en Tromo para sus campañas de PLV
Case studies
Beverage campaigns in large-format retail
Pieces where the load calculation was the starting point.
Floor-standing displays
The Aroma That Brings Us Together
A warm floor-standing display for Marcilla, aligned with its “The Aroma That Brings Us Together” campaign. A sturdy, visible piece built to stand out in store and create connection.
Shelf bays
Marcilla Shelf Bays
A gondola end turned into a sensory brand experience for Marcilla Colombia. A piece that conveys origin, quality and authenticity at first glance.
Shelf bays
Saimaza Shelf Bays
Shelf-edge signage for Saimaza inspired by the Andalusian fair. A festive visual solution that extends the campaign without taking product space.
FAQ
Beverage display FAQs
The questions that come up before a quote. If yours isn't here, write to us and we'll answer it.
Can cardboard carry multipacks of bottles? +
Yes, with suitable flutes and reinforcement at the bearing points. The question isn't whether cardboard holds, but at what weight and for how long — and that is verified on a prototype loaded to real weight.
Should we move to metal or wood for very heavy loads? +
Sometimes, yes, particularly for permanent displays meant to stay for months. We will tell you straight rather than forcing a cardboard solution that won't hold.
How do you control cost on high-volume promotions? +
By working the footprint and the packing to cut transported volume, and by standardising structures between activations where the range allows it.
Next steps
Load calculation first, creative second.
Give us the format and the weight per unit: we'll size it and test it loaded.