Marcilla Shelf Bays

Marcilla — “Colombia” gondola end

To reinforce its origin, quality and authenticity, Marcilla entrusted us with a fully bespoke gondola end for its Colombia single-origin coffee range. The objective was clear: turn a plain gondola end into a sensory journey to the Colombian coffee plantations.

We designed a visually strong structure where the wraparound artwork simulates full immersion in the coffee landscape: foliage, mountains and plantations become the backdrop to the product, reinforcing the imagery of origin and quality. The header acts as the visual hook, with the word COLOMBIA foregrounded and backed by a vibrant, natural image that conveys flavour and authenticity from a distance.

Product organisation is designed to make buying easy, with an orderly frontal layout grouping the whole range under one visual code. The side of the fixture continues the brand narrative, reinforcing the message from every angle of the aisle.

Gondola ends like this are among the most effective solutions for seasonal campaigns and launches: they increase product visibility, but above all they build storytelling at the point of sale. We call it experiential retail branding.