Saimaza Shelf Bays

Saimaza — “Enjoy the Fair” shelf-edge signage

As part of the “Enjoy the Fair” campaign, Saimaza wanted to extend its visual world beyond the central displays and bring the experience to the shelf. We designed a series of decorative shelf-edge signs that let the brand speak to the shopper from the aisle, distinguishing the product even among similar options.

The hanging signs, shaped like a paper lantern and a fairground stall, make an immediate nod to Andalusian culture and the festive world the campaign celebrates. Intense red, polka dots and white stripes evoke the fair's aesthetic directly and recognisably.

This solution suits environments where lateral visual impact matters as much as the front view. The fixing system is light, flexible and easy to install, allowing the campaign to be activated quickly across many stores.

The set achieves a double effect: increasing product visibility without taking shelf space, and creating brand recall through a friendly, differentiating visual element. On shelf every second counts — and these signs turn a plain aisle into a brand celebration.