Industries · Pharmacy
Pharmacy displays: small formats and a regulated message
Displays designed for a small selling space and claims that sit inside a legal frame.
In pharmacy the space is tight and the messaging is regulated: two constraints that decide the format.
What it solves
Two constraints that decide everything
Pharmacy has two features no other channel combines. First the space: shelves and counters are short and already crowded. Second the message: what can be claimed about a health product is regulated, and the artwork has to live with that.
In practice that pushes towards compact formats and towards a visual hierarchy that works without a strong promise: the product, its category, its use. That is more demanding to design, not less.
Pharmacy selling also runs through the pharmacist's advice. A display that gets in the way of the counter or blocks the work surface will be removed, however good it is.
We manufacture in Barcelona and deliver across the European Union: no customs, no duties, intra-community VAT invoicing.
Formats
Pharmacy formats
Counter, window, range displays and category wayfinding.
Counter display
Minimal footprint, beside the till without obstructing advice.
Window display
Visible from the street, sized for the window space.
Range display
Clear organisation of a range by use or indication.
Wayfinding totem
Category signage in a dense selling space.
Our process
From brief to shop floor
Four stages, one point of contact, a clear schedule.
Paso 01
Brief and product
We start from the product: weight, format, sales channel, units per display and campaign objective.
Paso 02
Structure and die-cut
We design the structure, calculate the loads and prepare the die-cut. You sign off on the drawings.
Paso 03
Prototype
We build a real prototype at our Barcelona plant to validate strength, assembly and print finish before the run.
Paso 04
Production and delivery
Printing, die-cutting and packing in series, then delivery across the European Union, ready to install.
Marcas con las que trabajamos
Marcas que confían en Tromo para sus campañas de PLV
Case studies
Displays in pharmacies
Pieces that fit a space that was already full.
Totems
Bioderma Die-cut Totem
An advertising totem die-cut to the exact silhouette of the Atoderm AD bottle, built so the product is recognised from the pavement, before anyone walks into the pharmacy.
Displays
Jocca Pharma Counter Display
A cardboard counter display for Jocca Pharma's parapharmacy range: three stepped tiers and a hook panel to show the whole range without taking up more counter.
Displays
Aquilea Display
A compact, highly legible display for Aquilea's digestion range. A piece combining order, freshness and a clear message at the point of sale.
FAQ
Pharmacy display FAQs
The questions that come up before a quote. If yours isn't here, write to us and we'll answer it.
Do you adapt messaging to regulatory constraints? +
We design the structure and the artwork, but regulatory sign-off on the content stays with you or your legal team. In practice we work from copy you have already approved.
What size suits a pharmacy counter? +
Much smaller than in large-format retail, and it varies from one pharmacy to another. Tell us the target network: a piece that fits everywhere beats a perfect piece that gets refused at installation.
Do you work for parapharmacy and supplements? +
Yes. Both are categories where the display matters a lot, because the product is small and the offer is dense.
Next steps
A display the pharmacy agrees to install.
Give us the network and the location: we size for the real space, not for the 3D render.