Shelf bays
Pantera Rosa
A shelf-bay dressing for the relaunch of Pantera Rosa with its new “crunchier” recipe. A pink-and-purple geometric frame that lifts the product without taking shelf space.
- Client
- Bimbo
- Services
- Design, printing
- Year
- 2024
Pantera Rosa — shelf dressing for the “now crunchier” relaunch
To support the relaunch of the iconic Pantera Rosa with its new “crunchier” recipe, we designed a shelf intervention as eye-catching as it is recognisable. The objective: an immediate effect in store, without taking extra product space, turning the aisle into a genuine brand set.
The design is built around a pink-and-purple octagonal frame that literally frames the packs and makes them stand out within the shelf itself. The geometric form breaks with the usual orthogonal supermarket aesthetic and creates a 3D effect that invites the shopper to look, stop and pick one up.
Crowning the whole, the iconic Pantera Rosa silhouette appears with its eyes and whiskers, adding character and a note of nostalgia. The calls to action — “New!” and “Now crunchier” — sit alongside illustrations of the product broken open, stating the news directly.
Interventions like this are ideal for impulse promotional campaigns: they preserve shelf capacity while maximising the brand's visual presence.
Further proof that good POS design can turn an aisle into a memorable window.
