Wood Essences

Eladiet — counter display for the essences line

Eladiet needed a piece that reflected the purity, simplicity and natural philosophy of its essences line. We designed a counter display that fits environments like pharmacies and health centres while communicating the brand's core values instantly: wellbeing, nature and authenticity.

We chose a structure built entirely in natural wood, with a clean, warm finish. The visible texture of the material conveys honesty and closeness, aligned with the “live naturally” message crowning the header. Every element reinforces that connection with the essential.

The design rests on a rectangular base holding boxes aligned by reference, with the bottles visible at the front to aid product recognition. The frontal format lets shoppers see and reach each essence quickly, supporting a direct, orderly purchase.

The header, also in wood, carries the Eladiet logo and its line in a clean, modern typeface, which guarantees brand visibility and aesthetic coherence from every angle of the counter.

Compact, functional and fully coherent with the product identity, this display shows how POS work can become a quiet but powerful extension of branding. A piece built to fit, communicate and sell naturally.