Stands and spaces
Takis Arch
A giant promotional arch for Takis Blue Heat, built to land from a distance. A disruptive visual installation that turns the store into a brand experience.
- Client
- Takis
- Services
- Design, printing
- Year
- 2024
Takis — promotional arch for in-store activation
When Takis launches something, it doesn't go unnoticed. For the Blue Heat edition — one of the brand's most disruptive — we designed a high-impact promotional arch that turns any entrance, aisle or gondola end into a burst of visibility.
The structure starts from two giant product bags at real scale, acting as the arch's base columns. From those rises artwork shaped like a swirl of snacks and blue flame, crowned by the campaign logo. The result is a visually powerful installation with a 3D effect that takes every eye in the aisle and creates immediate recall.
The design reinforces Takis's extreme, vibrant visual identity, but above all it creates an immersive environment that turns retail space into brand territory. Ideal for launches, hypermarket promotions or themed events, the arch carries one message: this is not an ordinary snack.
Built in die-cut structural cardboard, it is light, easy to assemble and fully customisable.
