Stands and spaces
Donuts Space
A complete promotional space for Donuts, with giant product and 360° visibility. An immersive installation that turns retail into brand spectacle.
- Client
- Donuts
- Services
- Design, printing
- Year
- 2025
Donuts — immersive promotional space for the point of sale
When a brand like Donuts wants presence, you have to think big. This project meant designing a complete promotional space, able to stand out in store, draw the shopper from a distance and create a visual experience as appetising as it is recognisable.
We created a “mini brand universe” installation, where every detail reinforces the message and Donuts's iconic aesthetic. From the vivid yellow ground to the large-scale 3D recreations of the bitten product, everything is designed to take eyes and stop footfall.
The space is divided into side display modules, built to hold product tidily and make restocking easy. In the centre, vertical figures with floating donuts add volume, visual rhythm and a playful touch that makes the display more than a fixture: an experiential installation.
The floor is fully wrapped with the repeated logo, creating total coherence and a genuine sense of brand territory. A fit for special promotions, hypermarket corners and campaign launches.
This kind of build shows how well-executed POS work can turn the point of sale into a memorable brand experience.
