Packaging
Donuts Packaging
High-impact circular packaging for Donuts & Donettes, ideal for promotions. A piece that turns the product into a brand experience the moment it opens.
- Client
- Donuts
- Services
- Design, printing
- Year
- 2024
Donuts & Donettes — circular promotional packaging
For this co-branding activation between Donuts and Donettes we designed promotional packaging as irresistible as the product inside. The aim was a memorable brand experience from first glance, suited to promotions, loyalty campaigns and special retail activations.
We designed bespoke circular packaging with a double-wing opening, echoing the silhouette of a donut from the outside and turning into a product display once opened. Built in compact board, the pack is light, durable and fully customisable — ideal for holding several units in a single gift or sample format.
The exterior keeps the classic Donuts iconography, with clean, yellow, instantly recognisable artwork. Opened, the interior reveals a full assortment: Donettes, wrapped Donuts and individual units that surprise the shopper and reinforce the reveal.
Solutions like this lift perceived product value, but they also drive brand recall, social sharing and the urge to collect. Packaging doesn't only protect: it tells a story and it sells.
