Lidl Packaging

Lidl × Enrique Tomás — special-edition packaging for an Iberian ham selection

When two brands as different and as strong as Lidl and Enrique Tomás come together, the design challenge is finding the balance between accessibility and excellence. We developed premium packaging for this collaboration, built to lift the value of the product and turn it into a gift or a special purchase.

We designed a rigid case with a magnetic closure: elegant outside, protective inside and adaptable to different product versions. Its matt black exterior, with both brand logos in white and blue contrast, conveys seriousness, quality and restraint, moving away from usual retail codes and onto gourmet territory.

The interior comes in three variants — plain white, natural kraft or textured black paper — all with a luxury finish that reinforces the sense of exclusivity. Each ham pack is presented tidily, with its own space and full visibility of the cut.

This packaging suits physical retail distribution as much as online campaigns and corporate gifting, and answers growing shopper interest in provenance-led products with a considered presentation.