Saimaza Signage

Saimaza — “Enjoy the Fair” campaign

For this seasonal campaign the Saimaza team wanted more than a promotional activation: they wanted to bring the energy, colour and festive spirit of an Andalusian fair into the store. That is what we built.

We developed an immersive visual concept that turned the whole shelf bay into a fairground stall: striped roofs, polka-dot valances, suspended hanging elements and a colour world tied directly to Andalusian popular tradition. All without losing sight of the essentials: putting the product forward and keeping navigation clear in a supermarket environment.

The proposal combined striking structural elements with carefully worked artwork, reinforcing Saimaza's identity through immediately recognisable cultural references. We used light but durable materials so it could be installed in store without losing visual impact.

The result was a campaign that didn't just stand out on the shelf but generated recall, conversation and engagement. A design built not only to sell, but to make people feel something.