Signage
L'OR
A large-format 3D capsule to crown the L'OR shelf bay. A sophisticated, functional piece that reinforces the brand's premium identity in store.
- Client
- L'OR
- Services
- Design, printing
- Year
- 2025
L'OR — large-format 3D capsule for the top of the shelf bay
To strengthen the in-store presence of its coffee capsule range, L'OR set us a clear challenge: design a visually powerful crowning piece that reinforced the brand's elegance and distinctiveness without eating into product space.
We conceived this giant 3D capsule, a stylised, oversized reproduction of the product itself, placed strategically above the main shelf. The black finish with gold highlights, alongside the iconic calligraphic logo, conveys sophistication and sensory pleasure at a glance.
The piece is made in high-density structural cardboard with direct printing, and includes curved detailing to simulate the metallic effect of aluminium. Its elevated position leaves shelf capacity untouched and turns the header into an aspirational brand support, visible from the length of the aisle.
Devices like this are ideal for standing out in competitive categories such as coffee, where visual impact is often the difference between catching and losing the shopper. An elegant, practical and immediately identifiable solution.
