Takis — 3D hanging display

Takis Blue Heat — 3D hanging display for high-impact campaigns

In keeping with the provocative, visually uncompromising style of Takis, we designed this 3D hanging display that literally explodes in mid-air. Built to be suspended in high-traffic zones such as gondola ends, store entrances or events, it manages to take eyes before the shopper even reaches the shelf.

The design starts from a giant Takis Blue Heat bag suspended at an angle, from which blue snacks appear to burst out. The whole creates a kinetic, immersive effect, as if the product couldn't contain its own energy. A light, spectacular suspended installation, built in structural cardboard with die-cut volumetric elements and internal reinforcement.

This kind of piece is ideal for awareness campaigns, limited promotions, or as a complement to other floor-based POS pieces. It is the right tool for brands that want to own the airspace in retail and create an experience beyond the shelf.

Takis is not a discreet brand, and neither is this piece.