Fuca

Fuca Natulivia — display for the pharmacy channel

The challenge was clear: translate the benefits of a food supplement into a direct, fresh visual language aligned with the world of health and wellbeing. We designed a counter display for Fuca Natulivia that doesn't only present the product but states its main function visually: supporting natural intestinal transit.

We created a compact vertical structure suited to pharmacy counters, where visual clarity and impact within seconds are decisive. We chose a clean palette — white, green and natural accents — backed by imagery of kiwi, vegetables and botanical elements that evoke freshness, balance and trust.

The design emphasises the product's active ingredients: kiwi, plant extracts and psyllium, a component recognised for its efficacy in digestive regulation. All topped by a direct main message: “supports natural intestinal transit”.

We also integrated both product versions (30 and 60 tablets) clearly, easing the buying decision at first glance. The result is a functional, informative display well aligned with what the target shopper expects: people looking for natural solutions for everyday wellbeing.

A good example of how POS work can inform, stand out and connect in a few seconds.