Tulipán Shelf Bay

Tulipán — chiller door wrap for a chilled-aisle promotion

Working with Tulipán, we developed a shelf dressing specific to chiller doors, built to catch attention in a high-traffic environment and distinguish the product in its natural context: cold, functional and highly competitive.

The intervention used a bespoke wrap, applied to the chiller door above the product's shelf. Through a colourful, enveloping composition, the classic glass door becomes a campaign window, with direct visibility of the pack, product messaging and brand reinforcement.

The design highlights the key nutritional values (“with calcium and vitamins D and A”) and includes a large-format image of the Tulipán Original pack, which strengthens identification at a distance. The whole frame becomes a brand container, bringing image, colour and intent together in one piece.

Activations like this are ideal for chilled ranges: they use under-exploited space at minimal cost and generate strong visual impact right at the point of decision.

An effective, easy-to-implement solution that makes the most of every centimetre of available visibility.