Vivera Packaging

Vivēra — responsible, sensory packaging for a cosmetic product

For the launch of its body care line, Vivēra wanted packaging reflecting three essential values: naturalness, quality and differentiation. We designed a collection of responsible structural packs, with distinctive forms that communicate wellbeing before the product is even opened.

The material chosen is natural kraft board, with a die-cut window that lets you see the real product without giving up the wrapper's visual impact. Unbleached paper, direct printing and a matt finish convey honesty, sustainability and an eco-conscious approach that connects with today's shopper.

Each reference has a different structure, designed to give it its own personality without breaking the range's visual cohesion. We added a decorative touch at the top, with realistic almond illustrations — the formula's lead ingredient — for an aesthetic that is soft, sensory and functional at once.

Solutions like this work in store as much as in promotional activity or gift kits. Beyond protecting and presenting the product, they reinforce the brand's positioning as a natural cosmetics specialist, taking as much care over the container as the contents.

An example of packaging that becomes an active part of the brand message.