Haiki Floor Display

Haiki — sustainable floor-standing display for the point of sale

Haiki, a brand with a firm environmental commitment, wanted a display that was not only practical and attractive but that communicated its purpose — from the material through to the message. We developed an eco-designed floor-standing unit combining minimalist design, responsible materials and maximum in-store function.

Built entirely in cardboard, with finishes that mimic natural wood texture, the display conveys warmth, balance and coherence with the brand's DNA. Its clean, ordered design prioritises product visibility without visual overload: less noise, more impact.

The shelves are distributed evenly to hold several products without compromising order or aesthetics. The vertical structure uses height well and delivers a strong presence without taking more floor space than necessary.

Up top, the logo and bespoke artwork reinforce brand recognition and add a premium touch, showing that sustainability and attractive design aren't merely compatible — they reinforce each other.

This project shows how intelligent design turns a simple support into a quiet brand ambassador — here, by speaking to an increasingly demanding and informed shopper.