Floor-standing displays
Jelly Kids Floor Display
A cheerful, functional floor-standing display for Jelly Kids, built for the children's shelf. Colour, form and message in service of a healthy and visually irresistible product.
- Client
- Insight Studio
- Services
- Design, illustration
- Year
- 2023
Jelly Kids — children's floor display for the Appetit range
Working with Jelly Kids, we developed a vivid floor-standing display full of personality to present the Appetit line, a children's syrup based on royal jelly, quinoa and vitamins. The challenge: a display that is visually striking, immediately recognisable to parents and children alike, and carries the product's key values — health, cheer and trust.
The design starts from a sturdy vertical structure, suited to medium-to-high traffic areas. Its central column, in bright orange, acts as the visual axis and as support for the hexagonal shelves distributed up the height, creating a dynamic, original rhythm.
The top is crowned by a header, also hexagonal, doing three jobs at once: reinforcing branding with the Jelly Kids and Eladiet logos, introducing a playful element through the bee character, and stating the product benefits clearly — fresh royal jelly, with quinoa, six vitamins, lactose-free and gluten-free.
Every element is designed so the message reads in seconds, while keeping a design coherent with the audience: parents looking for healthy options for their children, and children drawn to what is colourful and friendly.
This display shows how POS work can be fun, informative and highly commercial at once, generating real in-store impact and increasing dwell time in front of the product.
