Floor-standing displays
Lay's Gourmet — display
A circular Christmas display for Lay's Gourmet with a premium aesthetic and real stage presence. Elegant and functional, it turns the shelf into an experience.
- Client
- Lays Gourmet
- Services
- Design, printing
- Year
- 2025
Lay's Gourmet — Christmas display with premium circular design
For this seasonal campaign Lay's Gourmet set a clear objective: create a premium Christmas display worthy of the range's positioning and able to act as a centrepiece in store. We designed a circular structure that recalls a decorative bauble, but with the visual force and function of a commercial fixture.
The display consists of four circular tiers, crowned by a header carrying the logo in bright gold on black. The cube base, with its deer graphic and handwritten typography, reinforces the brand's elegant, festive aesthetic. The whole design plays on black-and-gold contrast, conveying sophistication, quality and exclusivity at first glance.
The model also allows for perimeter lighting, giving the product a “jewel” effect in low-light environments or interior aisles. Its enveloping form supports visibility from every angle, making it a genuine focal point in the Christmas shelf set.
This display doesn't only communicate product, it communicates attitude. A demonstration of how structural design can generate brand value, visual impact and desire to buy in a single piece.
